Carmen Hernández
04/12/2025
3 min 
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The Higher Technician Programme in Marketing and Advertising is a two-year, on-site option for those who want to fully immerse themselves in the world where ideas, brands and strategies that move people are created.
This programme prepares you to work in marketing departments, advertising and communication agencies, media, event organisation, consultancy firms, and also for those who have in mind starting their own project. Here you learn to think like a professional in the sector — and to act like one.
In the first year, you equip yourself with the essentials: digital marketing, market research, economic and financial management, marketing policies, professional English and applied digitalisation. The foundation you need today to be competitive in any company.
In the second year comes the more creative and strategic part: design and production of communication material, media, public relations, event organisation, product and service launches, customer and consumer service, technical English for marketing and advertising, and sustainability in the productive system. A complete training to move confidently within the sector.
And, as the finishing touch, it includes 400 hours of work placements in real companies during the third term of the second year. A fast track to enter the labour market with experience and contacts from day one.
If you are drawn to marketing that is lived, created and breathed, this programme is your starting point.
What will you study?
• Economic and financial management of the company.
• Marketing policies.
• Digital marketing.
• Market research.
• English.
• Personal pathway for employability I.
• Digitalisation applied to productive sectors.
• Design and production of communication material.
• Media and communication supports.
• Public relations and organisation of marketing events.
• Fieldwork in market research.
• Launch of products and services.
• Customer, consumer and user service.
• Technical English for marketing and advertising.
• Personal pathway for employability II.
• Sustainability applied to the productive system.
What will you be able to work as?
• Marketing departments.
• Communication departments.
• Advertising agencies.
• Communication consultancy firms.
• Event organisation and Public Relations.
• Media agencies.
• Set up your own business.
Entry requirements
• Holding a Bachiller, BUP or COU qualification.
• Holding an Intermediate or Higher Vocational Training qualification.
• Holding a university degree or equivalent.
• Having passed the entrance exam for Higher Level vocational training programmes (you must be at least 19 years old in the year the exam is taken, or 18 for those who hold a Technician qualification).
• Having passed the university entrance exam for those over 25 years old.
